Porsche Dealer Web Modernization with AI

Executive Summary

Porsche operates ~400 dealer websites globally. Each site runs 5-6 lead‑generation forms (e.g., Book a Test Drive, Contact Us, Request a Quote). The legacy stack - Sitecore XP with MVC‑based Forms - made change management slow, inconsistent, and expensive at scale. Porsche partnered with TechGuilds to accelerate a strategic move to Sitecore XM Cloud (XMC) and introduce a modern, ultra‑fast front end built with Astro - without relying on the out‑of‑the‑box JSS starter.

Highlights

• 3,000+ forms migrated from Sitecore XP Forms to XM Cloud Forms using Kajoo.ai’s migration factory with Human‑in‑the‑Loop (HIL) review.

• Broke through API limitations: Because XMC Forms lacks public creation APIs and is still maturing (originating from Sitecore Send), TechGuilds engineered a safe method to invoke internal XMC APIs from within Kajoo.ai to automatically create forms at scale.

• A reusable Dealer Website Factory delivered on XM Cloud Headless with Astro, enabling rapid rollout of brand‑true, high‑performance dealer sites.

• Program velocity improved by an estimated 10×, while strengthening governance, accessibility, and analytics consistency across markets.

Client

Porsche - a premier automotive brand with a distributed global dealer network and high standards for brand fidelity, performance, and customer experience.
Dealer needs in brief: Consistent lead capture across markets; faster time-to-launch for campaigns and seasonal offers; strict brand governance with regional flexibility; accessibility and privacy compliance by default; high mobile performance; and standardized analytics for cleaner pipeline reporting.

Challenge

• Scale & Variance: ~400 dealer sites, each with multiple forms, created thousands of variants and maintenance overhead on Sitecore XP Forms.

• No Lift‑and‑Shift Path: XM Cloud Forms is not a drop‑in replacement for XP Forms; no official bulk migration utility or public creation APIs exist, and the capability (brought over from Sitecore Send) is still maturing.

• Front‑End Strategy: Porsche sought the performance and simplicity of Astro for content‑first experiences - without adopting the default JSS scaffold - while keeping a clean, supported integration with XM Cloud.

• Governance Needs: Global brand, privacy, and analytics standards had to be enforced consistently, with room for regional flexibility.

Objectives

1. Migrate all legacy XP Forms to XM Cloud Forms with high fidelity and quality.

2. Standardize dealer forms and components without losing local configurability.

3. Upgrade the front end to Astro on XM Cloud Headless, avoiding lock‑in to the OOTB JSS starter.

4. Accelerate delivery with strong governance: accessibility, privacy, analytics, and performance budgets.

Architecture Snapshot

• CMS: Sitecore XM Cloud (headless, SaaS)

• Forms: XM Cloud Forms auto-created via internal XMC APIs orchestrated by Kajoo.ai

• Front End: Astro (content-first, high-performance), with opt-in islands

• Automation: Kajoo.ai (forms migration logic, schema mapping, HIL workflows, observability)

• Governance: Centralized design tokens, a11y tests, privacy & analytics templates, performance budgets

Solution Overview

TechGuilds deployed a two‑stream program using Kajoo.ai to orchestrate migration tasks, enforce checkpoints, and provide observability.

Stream A - Forms Migration Factory (Kajoo.ai) with Internal XMC API Automation

• Inventory & Blueprinting: Cataloged 3,000+ forms and defined canonical blueprints for key journeys (Test Drive, Quote, Service, General Contact).

• Schema Mapping: Auto‑mapped XP field types, validations, conditional logic, and submission behavior to XM Cloud Forms constructs.

• Public API gap & breakthrough: Because XMC Forms currently lacks public APIs for form creation, we engineered a safe, support‑aware approach to invoke internal XMC APIs from within Kajoo.ai. This allowed us to programmatically generate XM Cloud Forms at scale while respecting tenant boundaries and governance controls.

• Transformation & Generation: Kajoo.ai generated XM Cloud Form definitions; complex or ambiguous mappings were flagged for editor decisions.

• Human‑in‑the‑Loop (HIL) Gates: Mandatory checks at schema, accessibility (WCAG), privacy/consent, localization, and analytics tagging.

• Observability: Detailed migration results with visual logs.

So that Porsche can: 

• Modernize large form inventories quickly without manual rebuilds.

• Apply compliance and brand rules consistently, every time.

• Keep editors in control through review points instead of one-off engineering work.

Stream B - Dealer Website Factory on XMC with Astro (No OOTB JSS)

• Astro + XMC Headless Integration: Custom adapters for layout/content delivery, routing, dictionary, and rendering data - frameworked around Astro.

• Zero‑JS by Default, Islands on Demand: Baseline pages ship minimal JavaScript; interactive widgets (inventory snippets, appointment pickers) load as Astro islands.

• Design Tokens & Theming: A brand‑true token system governs color, typography, spacing, and components across markets with guided flexibility for local teams.

• Composable CI/CD: Multi‑tenant builds, preview environments, and feature flags; editors can preview and publish confidently as XM Cloud capabilities evolve.

• Quality Gates: Automated accessibility, performance budgets, linting, and unit checks ensure each dealer site meets Porsche standards.

Giving Porsche:

• Pages are fast by default, with interactivity only where it matters.

• Global brand quality with local flexibility for dealers.

• Fewer bespoke builds, simpler maintenance, and quicker rollouts.

Results

• 10× Faster Program Velocity: Standing up and evolving dealer experiences accelerated through automation and reusable patterns.

• 3,000+ Forms Modernized: XP Forms translated to XM Cloud Forms with standardized validations, consent, analytics, and localization.

• Overcame API limitations: Despite no public XMC Forms creation APIs, Kajoo.ai safely leveraged internal XMC APIs to automate form creation at scale.

• Performance Gains: Astro’s zero‑JS‑by‑default approach improved Core Web Vitals across key dealer templates.

• Governed at Scale: Brand and compliance guardrails enforced globally; regional teams retain authoring flexibility.

• Future‑Ready: The approach aligns with XM Cloud’s roadmap and minimizes bespoke upgrade work going forward.

What This Means For You?

• Get measurable outcomes fast: Proven acceleration on large multi-site programs without chaos.

• Lower risk while you modernize: Human-in-the-loop checks, accessibility and privacy baked in, and clear rollback.

• Keep your front-end choice: Astro here - but the approach respects your preferred framework and headless setup.

• Standardize the critical plumbing: Consent, analytics, and performance budgets handled the same way everywhere.